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How to Build a Strong Brand Identity – Part 3
In the previous post (Click here to read to Part 2) we looked at how to choose the correct fonts and colours, why you don't need a paint brush in your logo if you are a painter and why $50 logos suck. So... your logo is designed. Congrats! The first part is out of the...
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How to Build a Strong Brand Identity – Part 2
In the previous post (Click here to read to Part 1) we looked at brand personality, how to identify your target market, what products you sell (and what you REALLY sell) and my hairstyle in the mid 90s. Now that deeper stuff is out of the way, its time to get...
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How to Build a Strong Brand Identity – Part 1
The mid-nineties was the height of Britpop. Way back then, I had somewhat more hair. I took full advantage of this with my Gallagher-esque hairdo – combed down at the front (in no way did this look like a comb-over). Paired with a nice dress shirt, chinos and white...
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Does my company need a logo?
Three businesses walk into a bar… The first business walks up to the bartender and says “I’m the best in the business, wanna hire me?” The second business walks up to the bartender and says “That can’t be true! I’m the best in the business, you should hire me!” Then...
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Top Tips For Showing Gratitude in Business
Around 5 years ago, we had some friends staying here in Australia from the United States. In general conversation one early November, they mentioned that this would be their first Thanksgiving away from home.Being good Australians, we immediately said “we’ll have...
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6 Handy Apps for Small Business
As a small business owner, we get hit from all sides, and on a daily basis. From emails to customer enquiries, from staffing issues to family matters. The long list of firefighting activities goes on! Managing all this can be a juggle (and a struggle). Balls get...
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5 Simple Ways to Reduce Your Tax Bill
Guest Post This is a guest post from Laing Business Solutions. They are a Brisbane-based accountancy and business solutions company offering tailored packages and top notch support for your business. Don’t make tax time too taxing In Australia we pay tax and that is a...
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Great podcasts for small business
My first car was a bright red Ford Laser. Like any teenage boy, getting a decent stereo system installed was high on my priority list. Surround Sound, Sub Woofer & a Removable Face were all very important! With my CD wallet packed with my favourites, that car took...
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Getting your Business Online 101
As a small business owner, I am sure you are bombarded with multiple emails every month (sometimes every day!) by companies telling you that you need to be online. And whilst we wouldn’t advocate letting one of these (often overseas) companies handle this side of your...
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5 Quick Steps to Make Your Blogging Successful
The Blog… the great untouched wilderness of many a small business website. Out of all the website projects we undertake, the intention of running a blog is often high on our client’s list of aspirations. Blogs can be used for a variety of different things. From...
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